Created in a world first collaboration between founding partners Sounds Australia, Showcase Scotland Expo and East Coast Music Association (ECMA), along with export organisations and showcase events from around the world, Global Music Match is an initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID 19 pandemic.

The program is a unique response to the limitations imposed on the music industry, that makes use of the only available platform – social media and peer-to-peer collaboration – to increase networks and exposure for export-ready artists internationally.

What is Global Music Match?

GMM is a network to promote artists in new territories, develop social media skills and interaction, grow audiences and connect musicians globally.

How does it work?

Each week, one band/musician from each country will ‘introduce’ another artist from a different country, engaging with them on social media to cross promote to their audiences. This is reciprocated for everyone involved, meaning that participating artists will be presented via social networks across a range of participating international artist’s online audiences.

What is the aim?

Breaking artists into a new territory or country is a challenging process, exacerbated by the pandemic as traditional IRL international showcasing opportunities reduce. This programme aims to develop new audience bases for artists in a range of international locations, providing a groundwork for future international touring development. The programme will also support participating artists to upskill their social media activity, as well as encourage cross border artist collaboration.

How can musicians take part?

Artists interested in taking part in the programme should apply through their respective export organisation.